Privacy Policy

Effective date: 24 February 2026

MaxLead ("we", "us", or "our") operates the website maxlead.com.au and provides lead generation and digital marketing services. We are committed to protecting your privacy and handling your personal information in an open and transparent way. This policy explains how we collect, use, disclose, and protect personal information, and how we comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).

By using our website or services, you agree to the collection and use of information in accordance with this policy.

Who we are

MaxLead is a business based in Australia. Our full legal entity is MaxLead Pty Ltd, ABN 22 672 144 366. We can be contacted using the details at the end of this policy.

Information we collect

We collect personal information that is reasonably necessary for our business functions and activities. Depending on how you interact with us, this may include:

• Contact details such as your name, email address, phone number, and business name.

• Information you provide when you enquire about our services, complete a form, or communicate with us.

• Marketing and advertising data, including information relating to advertising campaigns we manage on behalf of our business and clients.

• Technical information collected automatically when you visit our website, such as your IP address, browser type, device information, pages viewed, and the date and time of your visit.

• Information collected through cookies and similar technologies, as described below.

How we collect information

We collect personal information directly from you when you contact us, submit a form on our website, or engage our services. We also collect information automatically through your use of our website, and from third party platforms and analytics tools that we use to operate and improve our services.

How we use your information

We use personal information for purposes including:

• Providing, operating, and improving our services.

• Responding to your enquiries and communicating with you.

• Planning, running, and optimising digital advertising campaigns.

• Analysing website usage and campaign performance.

• Meeting our legal and regulatory obligations.

• Sending you marketing communications where you have consented or where otherwise permitted by law. You can opt out of marketing communications at any time.

Advertising platforms and third party services

In the course of delivering our services we use, or may in future use, third party advertising and analytics platforms, including Google services such as Google Ads and Google Analytics. When we use these platforms we do so in accordance with their terms and policies.

Any data we access through the Google Ads API is used solely to operate, manage, and optimise advertising campaigns. We do not sell this data, and we do not share it with third parties except as required to provide our services or as required by law. Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Cookies

Our website may use cookies and similar technologies to help the site function, to understand how visitors use the site, and to support advertising and analytics. You can control or disable cookies through your browser settings, although some parts of the website may not function properly if you do so.

Disclosure of your information

We may disclose personal information to:

• Service providers who assist us in operating our business, such as hosting, analytics, and advertising platforms.

• Professional advisers, including accountants and lawyers, where reasonably necessary.

• Government, regulatory, or law enforcement bodies where required or authorised by law.

We take reasonable steps to ensure that any third party who receives personal information from us handles it in a manner consistent with this policy and applicable privacy laws.

Overseas disclosure

Some of the third party service providers we use may store or process information outside Australia. Where this occurs, we take reasonable steps to ensure your personal information is handled in accordance with the Australian Privacy Principles.

Security

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. While we work to protect your information, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Retention

We retain personal information only for as long as is necessary to fulfil the purposes described in this policy, or as required by law. When information is no longer needed, we take reasonable steps to destroy or de-identify it.

Accessing and correcting your information

You have the right to request access to the personal information we hold about you, and to ask us to correct it if it is inaccurate, out of date, or incomplete. To make a request, please contact us using the details below. We may need to verify your identity before actioning your request.

Complaints

If you believe we have breached the Australian Privacy Principles or otherwise mishandled your personal information, please contact us using the details below so we can investigate. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

Contact us

MaxLead

Email: [email protected]

Postal address: 21 Anomia Road, Jindalee WA 6036

Website: maxlead.com.au